Direct mail fundraising for nonprofits is tricky. Direct mail has never been easy, but it’s…
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strategy
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BlogCopywritingdirect mailfundamentalsFundraising
What Makes Donors Care Enough to Give?
by Steve ThomasIf people don’t already love what you do, how do you connect with them deeply…
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Think just a minute about what you are asking your donors to do. Of course,…
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Can you imagine all of the possible distractions your donors are experiencing right now? Maybe…
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I read “The Plague” by Camus in college. OK, “read” is generous. Scanned it for…
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A few weeks ago my routine blood test came back with a really scary number.…
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A few weeks ago I was on the phone with a prospective client. They’re a…
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Fundraising is not about sounding smart, looking good or appearing professional. Deep breath everyone. Ready…
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BlogfundamentalsFundraisingleadershipUncategorized
Successful Fundraisers Focus on This!
by Steve ThomasI wrote this note to myself in the early days of 2017: “Focus on behavior,…
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direct maileasy solutionsfundamentalsFundraisingUncategorized
Specifics Improved Fundraising ROI 36%
by Steve ThomasIn my book, Donoricity, I talk about one of the easiest strategies for connecting with…