Direct mail fundraising for nonprofits is tricky. Direct mail has never been easy, but it’s…
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direct mail
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BlogCopywritingdirect mailfundamentalsFundraising
What Makes Donors Care Enough to Give?
by Steve ThomasIf people don’t already love what you do, how do you connect with them deeply…
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direct maileasy solutionsfundamentalsFundraisingUncategorized
Specifics Improved Fundraising ROI 36%
by Steve ThomasIn my book, Donoricity, I talk about one of the easiest strategies for connecting with…
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You and I love choices. We want choice. As consumers we want to choose what…
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Doing direct mail donor development is complex. Delivering solid direct mail results on a regular…
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I know, I know, that’s so obvious it’s nearly insulting for me to say it.…
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Blogdirect maileasy solutionsfundraising
1 easy way to raise more money in direct mail
by Steve ThomasWant to improve your direct mail fundraising? Here’s one easy way. I should say in…
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Hoots reminded me a few days ago how much she likes ugly. I have to…
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OK . . . so maybe the USPS isn’t quite dead yet, but it’s not…
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There’s a formula that works in direct response. It worked 60 years ago, and it…
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