Direct mail fundraising for nonprofits is tricky. Direct mail has never been easy, but it’s…
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direct mail
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BlogCopywritingdirect mailfundamentalsFundraising
What Makes Donors Care Enough to Give?
by Steve Thomas June 1, 2020If people don’t already love what you do, how do you connect with them deeply…
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direct maileasy solutionsfundamentalsFundraisingUncategorized
Specifics Improved Fundraising ROI 36%
by Steve Thomas September 27, 2018In my book, Donoricity, I talk about one of the easiest strategies for connecting with…
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Blogdirect mailfundamentalsFundraising
The Choices You Give Hurt Your Income
by Steve Thomas July 31, 2018You and I love choices. We want choice. As consumers we want to choose what…
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Blogdirect mailFeatured
the 1 common mistake that can kill your direct mail results
by Steve Thomas April 28, 2015Doing direct mail donor development is complex. Delivering solid direct mail results on a regular…
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Blogdirect maileasy solutionsfundamentals
get people to open your envelope
by Steve Thomas April 2, 2015I know, I know, that’s so obvious it’s nearly insulting for me to say it.…
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Blogdirect maileasy solutionsfundraising
1 easy way to raise more money in direct mail
by Steve Thomas June 10, 2013Want to improve your direct mail fundraising? Here’s one easy way. I should say in…
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Hoots reminded me a few days ago how much she likes ugly. I have to…
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OK . . . so maybe the USPS isn’t quite dead yet, but it’s not…
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Blogdirect mailfundamentalsfundraising
fundraising: the secret ingredient
by Steve Thomas March 26, 2013There’s a formula that works in direct response. It worked 60 years ago, and it…
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