I read “The Plague” by Camus in college. OK, “read” is generous. Scanned it for…
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More than once when I was growing up my dad told me that I’d “bitten…
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Blogeasy solutionsFeaturedfundamentalsfundraising
13 words that will improve your fundraising
by Steve ThomasSorry if that sounds like one of those clickbait posts. It’s not clickbait, it’s truth.…
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Blogeasy solutionsFeaturedfundamentalsRelationships
donor confidential: the chairwoman
by Steve ThomasThis is the story of the how the Chairwoman of the Board found her place…
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Look. There are two truths you need to believe to be successful in marketing and…
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Logic and reason kills direct mail fundraising, online fundraising and in-person fundraising. I have to…
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Doing direct mail donor development is complex. Delivering solid direct mail results on a regular…
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1 is more powerful than 10,000 or 100,000 or 1,000,000 in fundraising. I call this…
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That was a trick headline, sorry about that. You really can’t teach donors anything. In…
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BlogFeaturedfundraisingleadershipMarketing
what if churches thought like nonprofits?
by Steve ThomasWe’ve been wondering what would happen if a church thought like a nonprofit. Our team…