Here are 2 things to consider before you ever communicate with a donor. First, what…
Author
Steve Thomas
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A few weeks ago I was on the phone with a prospective client. They’re a…
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For successful fundraising, you must do more than focus on your donor. A well-designed Messaging…
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The term “table stakes” is slowly creeping its way into my head. Maybe it’s part…
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BlogFundraising
Improve Your Fundraising with Lessons from WWII Propaganda
by Steve Thomas June 13, 2019During WWII, the US government believed it needed to shape the public’s thoughts and opinions.…
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Fundraising that Works
by Steve Thomas November 15, 2018Fundraising is not about sounding smart, looking good or appearing professional. Deep breath everyone. Ready…
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Successful Fundraisers Focus on This!
by Steve Thomas October 27, 2018I wrote this note to myself in the early days of 2017: “Focus on behavior,…
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My friend Roy Williams of Wizard of Ads fame talks a lot about how stupid…
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Specifics Improved Fundraising ROI 36%
by Steve Thomas September 27, 2018In my book, Donoricity, I talk about one of the easiest strategies for connecting with…
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The Choices You Give Hurt Your Income
by Steve Thomas July 31, 2018You and I love choices. We want choice. As consumers we want to choose what…
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