There’s a moment in fundraising that doesn’t get talked about nearly enough. It’s not the…
Category
Marketing
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brandingDonor FocusedFundraisingMarketingstrategy
Don’t Make This Donor-Focused Fundraising Mistake!
by Steve ThomasDonor-focused fundraising seems simple. In your fundraising, you focus on the donor’s desire to change…
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Blogdirect mailfundamentalsMarketing
3 Easy Ways to Destroy Your Direct Mail Fundraising
by Steve ThomasDirect mail fundraising for nonprofits is tricky. Direct mail has never been easy, but it’s…
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BlogCopywritingEmergencyFundraisingMarketing
COVID Crisis and Your Fundraising, What Now?
by Steve Thomas“At this point in the COVID crisis, what should I be telling the donors?” That’s…
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BlogCopywritingdirect mailfundamentalsFundraising
What Makes Donors Care Enough to Give?
by Steve ThomasIf people don’t already love what you do, how do you connect with them deeply…
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I was on the phone with the Executive Director of one of our clients last…
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Can you imagine all of the possible distractions your donors are experiencing right now? Maybe…
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OK, we’re a few weeks into this COVID-19 “thing.” We have to keep thinking about…
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Let me cut to the chase here. You have to continue to communicate with your…
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I read “The Plague” by Camus in college. OK, “read” is generous. Scanned it for…
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