fundraising

Fundraising is not about sounding smart, looking good or appearing professional. Deep breath everyone. Ready…

That title might have bugged you a bit, but stay with me. Maybe you’ll agree…

You focus on your donor communication. Your donor doesn’t. Won’t. Can’t. The rookie mistake is…

Sorry if that sounds like one of those clickbait posts. It’s not clickbait, it’s truth.…

A mid-30’s professional, I’ll call him “Phil,” told me about his experience with improper form.…

Look. There are two truths you need to believe to be successful in marketing and…

Logic and reason kills direct mail fundraising, online fundraising and in-person fundraising. I have to…

I want to let you in on an insider secret that direct mail fundraising experts…

Here’s a tragic, expensive fundraising mistake you can learn from. In this week’s mail was…

1 is more powerful than 10,000 or 100,000 or 1,000,000 in fundraising. I call this…