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Don’t Make This Donor-Focused Fundraising Mistake!
Donor-focused fundraising seems simple. In your fundraising, you focus on the donor’s desire to change…
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Blogdirect mailfundamentalsMarketing
3 Easy Ways to Destroy Your Direct Mail Fundraising
by Steve Thomas August 20, 2020Direct mail fundraising for nonprofits is tricky. Direct mail has never been easy, but it’s…
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BlogCopywritingdirect mailfundamentalsFundraising
What Makes Donors Care Enough to Give?
by Steve Thomas June 1, 2020If people don’t already love what you do, how do you connect with them deeply…
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BlogCopywritingfundamentalsFundraising
Great Fundraising Solves Problems
by Steve Thomas May 14, 2020Think just a minute about what you are asking your donors to do. Of course,…
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BlogCopywritingFundraisingMarketingstrategy
1 Word Cuts Through Donor Distraction
by Steve Thomas April 22, 2020Can you imagine all of the possible distractions your donors are experiencing right now? Maybe…
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BlogFeaturedFundraisingMarketingstrategy
COVID-19, Black Swans and Your Fundraising
by Steve Thomas March 11, 2020I read “The Plague” by Camus in college. OK, “read” is generous. Scanned it for…
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A few weeks ago my routine blood test came back with a really scary number.…
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A few weeks ago I was on the phone with a prospective client. They’re a…
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fundamentalsfundraisingRelationshipsstrategyUncategorized
Fundraising that Works
by Steve Thomas November 15, 2018Fundraising is not about sounding smart, looking good or appearing professional. Deep breath everyone. Ready…
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BlogfundamentalsFundraisingleadershipUncategorized
Successful Fundraisers Focus on This!
by Steve Thomas October 27, 2018I wrote this note to myself in the early days of 2017: “Focus on behavior,…
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