The term “table stakes” is slowly creeping its way into my head. Maybe it’s part…
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Marketing
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Specifics Improved Fundraising ROI 36%
by Steve ThomasIn my book, Donoricity, I talk about one of the easiest strategies for connecting with…
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You and I love choices. We want choice. As consumers we want to choose what…
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One of the Oneicity team’s young guns sent me this nonprofit version of The Distracted…
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One of the easiest ways to improve your fundraising is to improve your storytelling. And…
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When I was Executive Director/CEO of a nonprofit, I had the opportunity to make asks…
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2017 marks our 8th year of choosing a Word of the Year. We do that…
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Look. There are two truths you need to believe to be successful in marketing and…
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Doing direct mail donor development is complex. Delivering solid direct mail results on a regular…
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I want to let you in on an insider secret that direct mail fundraising experts…