For successful fundraising, you must do more than focus on your donor. A well-designed Messaging…
Category
Fundraising
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The term “table stakes” is slowly creeping its way into my head. Maybe it’s part…
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During WWII, the US government believed it needed to shape the public’s thoughts and opinions.…
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BlogfundamentalsFundraisingleadershipUncategorized
Successful Fundraisers Focus on This!
by Steve ThomasI wrote this note to myself in the early days of 2017: “Focus on behavior,…
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direct maileasy solutionsfundamentalsFundraisingUncategorized
Specifics Improved Fundraising ROI 36%
by Steve ThomasIn my book, Donoricity, I talk about one of the easiest strategies for connecting with…
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You and I love choices. We want choice. As consumers we want to choose what…
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One of my guilty pleasures is reading and watching science fiction. I’ve loved tales of…
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Too many nonprofits end up asking themselves that. For sure that’s a tough question. It’s…
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Great fundraising is about more than asking for money. Here are 3 ideas that will…
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One of the Oneicity team’s young guns sent me this nonprofit version of The Distracted…