We all know the commercial. The Sarah McLachlan song starts and before you even see…
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For successful fundraising, you must do more than focus on your donor. A well-designed Messaging…
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“When in doubt, have a man come through the door with a gun in his…
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I want to let you in on an insider secret that direct mail fundraising experts…
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Your childhood may have been different, but as a kid, I was terrible at playing…
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BlogfundamentalsfundraisingRelationships
how to make your donors care about what you’re doing
by Steve ThomasIt’s a busy, noisy, crowded, distracted, self-absorbed world. You may have wondered how to get…
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Since it’s the week of Christmas we’re allowed to get all mushy and sentimental. Those…
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Seth Godin and I go way back. Not that I’ve actually met him yet but…