Do you know anyone who has a Peloton, the fancy exercise bike?
If you’re thinking, “hmm, I don’t know,” then the answer is no, you don’t.
Because if someone has a Peloton, they tend to talk about it…a lot.
If you know someone with a Peloton, you probably also know who their favorite class instructor is—even if you don’t know what that person looks like—which type of classes are their favorite, and what their personal records are.
Peloton members love talking about the bike and telling everyone they know about their workouts. If one of your friends has one, you know—and so does everyone else in their friend group.
And as someone who has a Peloton bike in their house, I can’t throw stones—even if I work hard to not start and end every conversation with “cadence” and “output”.
But, have you wondered WHY Peloton members love it so much?
It’s not the exercise bike or treadmill.
And it’s not the fitness classes available through their company.
It’s the people.
Because people bond with people, not organizations.
Their instructors are the not-so-secret ingredient to what people love about the company. Through their instructors, they’ve built a community. When a class starts, the instructors welcome you joyfully into the class and Peloton community. They smile and look into the camera and say how happy they are for you to be there.
It may sound crazy to anyone who hasn’t tried Peloton, but the instructors create connections with their users, even if they may never meet in person. If you don’t believe me, just ask someone who has a Peloton who their favorite instructor is.
It’s a reminder that your communication to donors needs to be personal. They care about people or the cause, not the organization. Reach out and build relationships with your donors. Invite them to get connected. Welcome them to the community.
This may sound familiar (because it’s a theme we talk about a lot at Oneicity), but relationships matter. They are what will set your nonprofit apart from other organizations.
As always, feel free to send us any questions you have or let us know who your favorite Peloton instructor is. You can email us at firstname.lastname@example.org, or find us on Twitter or Facebook!