That was a trick headline, sorry about that. You really can’t teach donors anything. In…
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1 big lesson from the ALS ice bucket challenge
by Steve ThomasAfter my post on the ALS Ice Bucket Challenge, a couple of people pointed out…
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You really should love the ALS Ice Bucket Challenge. Really. I’ve done my best to…
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Online Donors are raising their hands! Pause. Picture your direct mail marketing program in your…