As a fundraising agency, we know just how important it is to have effective, clear communication with our nonprofit clients. It makes projects go smoother, edit cycles are shorter, and most importantly, good communication builds good relationships.
It isn’t easy to do, but we’ve found that putting in the effort to establish good communication is worth it—and the earlier in the agency/client relationship you get it established, the better.
It’s part of why our clients tend to stay with us long-term, and it definitely impacts results.
But, even though they try, not every fundraising agency has good communication with their clients. And, communication is a two-way street.
So here are 3 things that your fundraising agency wants you to know:
- As fundraisers, we create appeals and campaigns for your donors, not your board members or leadership teams. Our goal is to help your organization raise as much money as you can, so you can continue focusing on your mission. Our goal isn’t to make board members feel good or boost someone’s ego.
- Be careful of reviewing appeals as a committee. Most often appeals are created with strategy in mind. But when too many people begin reviewing an appeal, it often gets watered down. If you have a question or concern about something in your campaign, let your fundraising agency know and discuss it. But keep in mind that most likely, there was a reason and strategy behind that choice.
- The more you tell us, the more we can help. Your fundraising agency only knows what you tell them. So if you don’t tell them about your super awesome program, they won’t be able to help you raise money for it. Does your community love your organization? Hate it? Doesn’t even know it exists? Tell your fundraising agency! We can better create your communication and strategy when we know more.
Having good communication between organizations and fundraising agencies is vital. It’s not always easy, but it is always worth it. As always, if you have any questions, you can email us at firstname.lastname@example.org.