Nonprofits often think they’re too busy fundraising to worry about branding. I totally understand how…
Category
Marketing
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A classic component of branding is the tagline. You know taglines: Nike’s “Just Do It,”…
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Today, I’m interrupting our flow of blog posts on Facebook as an important social media…
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A lot of people are trying to figure out Twitter — who’s using it, how…
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There are only two questions left in our series of questions you must ask your…
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Direct mail…it’s wanted dead and alive! So here are two secrets about direct mail fundraising…
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White mail. Is it the proverbial elephant in your fundraising room? Is it something that…
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We’ve had some fascinating discussions recently with clients and prospective clients. Because of some of…
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Legend has it that Hemingway was once challenged to write a story in only six…
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Too many times we try to convince our donors and potential donors to give just…