I wrote this note to myself in the early days of 2017: “Focus on behavior,…
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My friend Roy Williams of Wizard of Ads fame talks a lot about how stupid…
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Specifics Improved Fundraising ROI 36%
by Steve Thomas September 27, 2018In my book, Donoricity, I talk about one of the easiest strategies for connecting with…
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The Choices You Give Hurt Your Income
by Steve Thomas July 31, 2018You and I love choices. We want choice. As consumers we want to choose what…