oneicity

What’s the most important metric in nonprofit fundraising? Income? Donor count? Retention rates? Average gift? You can…

Acquiring donors digitally isn’t new, but until recently, it’s taken a bit of a back…

Do you remember what it was like to be a new fundraiser? For some of…

“The truth, the whole truth, and nothing but the truth.” You probably know this phrase…

If you’re a fundraiser or someone who works at a nonprofit, you know that there…

In fundraising, you’ll hear people emphasize the importance of thank you letters (TYLs). A lot.  And…

As we write this, it’s the beginning of a new year. We’ve finished a hectic,…

We often talk about fundraising strategies and tactics that Oneicity uses. . . but today…

Setting a fundraising goal and using it to encourage donors to give is pretty common.…

No, this isn’t inside scoop from Lois Lane. It’s about nonprofit storytelling. Most fundraisers and…