oneicity

When crafting your message to donors, whether it’s through an email, direct mail piece, website,…

Writing fundraising copy may seem overwhelming at first. But it doesn’t have to be. In…

What’s the most important metric in nonprofit fundraising? Income? Donor count? Retention rates? Average gift? You can…

Acquiring donors digitally isn’t new, but until recently, it’s taken a bit of a back…

Do you remember what it was like to be a new fundraiser? For some of…

“The truth, the whole truth, and nothing but the truth.” You probably know this phrase…

If you’re a fundraiser or someone who works at a nonprofit, you know that there…

In fundraising, you’ll hear people emphasize the importance of thank you letters (TYLs). A lot.  And…

As we write this, it’s the beginning of a new year. We’ve finished a hectic,…

We often talk about fundraising strategies and tactics that Oneicity uses. . . but today…