Lisa Gansky has written a fascinating book, The Mesh. It could be one of the hot business books this year. She’s getting lots of buzz. And rightly so.
I had heard a little about her book early on and so when it was published I popped it into our regular Amazon order.
The day after Kim, our UPS guy, dropped off The Mesh another box arrived. When I opened this box, there was another copy of the book.
I’ll confess that my first thought was: “I’m such a dope, I ordered the same book twice.” (Hey, it’s 4th Quarter, I’m moving pretty fast right now, it could happen). As I was thinking through my return options, a piece of paper fell out of the book. It was a note from my good friend Seth Godin — he had sent me Lisa’s book to review.
Cool.
OK. Seth isn’t my good friend.
He’s not even my friend.
BUT, he did send me a copy of Lisa’s book because I’m one of the most influential bloggers he knows…. OK, I made that up, too.
But he DID send me a copy of Lisa’s book because I’m a blogger that was on his list (or his PR firm’s).
Seth probably sent me a copy of his book because we have been one of the previous buyers of his books through his website (Linchpin for one) and he is a big fan of her book himself. That Seth, he’s a marketing machine!
So in the spirit of sharing, Seth’s copy is up for grabs (I’ve already underlined and marked in mine).
Friday, we’ll select one person from this week’s comments on the Oneicity blog to receive a copy of The Mesh. Shipping is on us.
So why does The Mesh matter? Great question.
The subtitle is: “Why The Future of Business is Sharing” and although I’m only about halfway through it, I think it will change your thinking about the way you operate. Lisa deals with the power of social networks, sharing, cooperation and how relationships change everything…sounds a lot like how we think around here. It’s oriented around the “for profit” world but if you’re in a nonprofit you’ll still want to check it out. So far much of what I’m reading has applications to the NPO world. If you are a ED or Development Officer you’ll want to read it, not only to learn but it will be a great point of discussion with the mover and shaker donors you’re trying to connect with before the end of the year.
So here are the rules:
One person who’s commented on the blog this week will be chosen to get the book.
Spammers need not apply–don’t even think of a doing a dinky one word post to scam a free book. We’d love to have your thoughts, but don’t do it to get the free book (that’s just embarrassing).
We’ll email the lucky winner for their address and we’ll send ’em the book.
Simple, huh?
I look forward to hearing from you and what you think of The Mesh.
st
Steve Thomas
Partner, Oneicity
