In the category of addictive information for those of us who are chart junkies, check out this cool tool.
The map presentation looks like what Google Analytics gives us plus a few basic lists and demographic pie charts.
You can check up-to-date stats on users with age and gender breakouts. I spent way too much time clicking the map see how the age demographic percentages changed by country. Now I’m wondering why there is such a difference in the age spread between Russia and Australia–Russian, much younger than Australia (and where are those 18-24 year-old Spaniards?).
My only sadness is that I couldn’t zoom in on the US map and look at states.
Takeaways:
-FB continues to connect with the youth of the world
-FB is growing throughout the world
-FB is too big for you to ignore. Don’t miss out.
Tomorrow we’ll be discussing new trends in social media for nonprofits.
So, did you learn anything that surprised you or do you see any opportunities to use this information in your world?
And, I’d love to hear what you think is going on with those 18 to 24 year-old Spaniards. I’ve been to Spain a bunch and I’m a little surprised–maybe it is that there are so many 25 to 34 year-olds on FB that it is pushing down the 18-24 slice… hmmm….
Steve Thomas
Partner, Oneicity
(photo credits: _sarchi)
