Imagine instant, real time relationship-building communications with your donors. Imagine getting to know your donors easily and painlessly. Imagine your donors having the opportunity to effortlessly talk with you and share about your ministry. Imagine getting an up-to-date view of a donor’s life, interests and dreams . . . with little or no cost.
I hope it sounds as good to you as it does to me. Technology like that will change everything.
Believe it or not, it’s here and it’s mostly free.
The always, brilliant David Meerman Scott is at it again. Anecdotally, we’ve interviewed Mr. Scott for the blog. He’s a smart and generous business thinker (a lot like my friend Seth).
David is now talking about the strategies and advantages of real-time marketing. Business leaders are realizing the opportunities for real-time communications and relationships with their customers and clients. Business leaders see the competitive advantage of real-time communications and real-time marketing strategies.
What’s David talking about? Social Media. Yep. By changing the way he talks about social media he’s changed who will listen to him. Say “Facebook” to a business leader, she’ll think “Farmville.” Say “real-time marketing” she leans forward.
David believes that the growing industries and businesses are the ones who embrace real-time communications.
I believe that non-profits and ministries who want to grow (or survive) will embrace real-time donor development . . . social media is one key tool. That doesn’t mean throwing out the current strategies, it means not dismissing the power of real-time donor relationship building (social media).
How you frame a strategy makes a difference.
What about you? What do you think of David’s (and my) thought that it’s not “social media” it’s “real-time communication”? Does the term “social media” turn you off? What do you think? Come on, share, we’re all in this together.
Steve Thomas
Partner, Oneicity
(photo credit: VinothChandar)
